Financial Engines

FINANCIAL ENGINES RANKED THE LARGEST REGISTERED INVESTMENT ADVISOR (RIA) IN AMERICA BY REGISTERED REP.

PALO ALTO, Calif., August 9, 2010 – Financial Engines (NASDAQ: FNGN), the leading independent provider of investment management and advice to participants in retirement plans, today announced that it has been named the largest Registered Investment Advisor (RIA) in America in the July 2010 issue of Registered Rep. The magazine ranked the top 100 fee-only (i.e. not receiving commissions) RIAs based on assets under management as of June 1, 2010.

According to the Registered Rep. rankings, as of June 1, 2010, Financial Engines had over $25 billion in assets under management in the more than 400,000 individual 401(k) accounts it manages through the company's managed accounts program.

"We're proud to be ranked the largest Registered Investment Advisor in America," said Jeff Maggioncalda, president and CEO of Financial Engines. "Financial Engines was founded on the simple idea that everyone deserves personalized investing advice and management, and we've become the largest advisor in the country due to our strict independence and focus on helping the average investor."

The complete list of Registered Rep.'s Top 100 RIAs can be found here.

About Registered Rep.

Registered Rep. is a trusted magazine for the retail investment professional, serving brokers, financial advisors and financial planners with award-winning coverage of industry trends, news about the firms, and the latest products and innovations.

About Financial Engines, Inc.  (NASDAQ:  FNGN)

Financial Engines is the leading independent investment advisor committed to providing everyone the trusted retirement help they deserve. The company helps investors with their total retirement picture by offering personalized retirement plans for saving, investment, and retirement income. To meet the needs of different investors, Financial Engines offers both Online Advice and Professional Management. Co-founded in 1996 by Nobel Prize-winning economist Bill Sharpe, Financial Engines works with America's leading employers and retirement plan providers to make retirement help available to millions of American workers. For more information, please visit www.financialengines.com.

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For media-related questions, please contact:

The Financial Engines PR Team
(650) 565-7799
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